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  • April 16 2012

Lash Launch Time

Henry Conway tells us how the Hed Kandi girls got their ‘Lash Looks’ for the night, and gives us the party low-down.

At Hed Kandi we not only love a party, we are the party, so when it came to launching the Hed Kandi by Eyelure Lashes, we had to do it with high-wattage glamour. The super exclusive Wyld bar at London’s glam W Hotel off Leicester Square, one of Kate Moss’s regular hangouts, was transformed into Hed Kandi heaven. Under what is the biggest glitterball in Europe (3 meters wide!), the cocktails flowed, as everyone got to glam up and try on the gorgeous new lashes.

We gathered together four of our most fabulous Hed Kandi DJs to rock the lash launch - Krystall Roxx, DJ Eibhlin, Stephanie Jay and Sarah Louise. It was up to me to style the girls fabulous, so why not a bit of the new French Connection Premium line and Chanel, I thought? Krystall Roxx loves her rocker leggings, so I teamed Mango leather wet look leggings with a disco 80s inspired blue top from French connection and belted it with a vintage metallic snakeskin number from Rokit. With a quiff and chunky chain jewellery she looked perfect for the heavy-eyed rock make up that her Twisted Disco lashes needed.

Next up was DJ Eibhlin, who’s gorgeous red hair looked divine with a dropped-waist copper coloured sequined flapper dress, again from French Connection Premium. My stylist’s tip for this look is that even though it is a highly embellished dress, don’t be afraid to belt it - I used a wide gold vintage belt to synch the waistline, and swung the buckle to the back, so it looked like an Obi belt, giving the dress shape. The buckle at the front would have made it too Bohemian. Big hair and Twisted Disco lashes completed her high glam look.

Stephanie Jay rocked a beautiful dusty pink ballerina dress from the range, but its vintage feel was toughened up by the stud-like silver sequins. The strapless, corseted shape can look too ‘princessy’ if not accessorized properly, so I added rocky ankle boots and a strong deco collar necklace. Her 70s disco blonde curls were pure Sex and the City, and we layered Jet Set and Disco Heaven eyelashes to give her eyes a fluttering full look.

Last to style was Sarah Louise, who looked every inch the super hot Disco Diva in French Connection Premium line gold sequined hotpants. Shorts are such a sexy alternative to skirts, and much more comfortable to party in. I teamed them with a black lace shirt to balance out the leg on show, and added two metallic stud cuffs. With this look, hair should be as big as you can make it – a proper blow out, and Sarah looked fabulous. There were squeals of delight as I distributed the handbags for the night – Sarah’s oversized classic quilted Chanel 2.55 being the envy of all the others. How on earth had I got hold of that? I hadn’t gone on a Victoria Beckham style shopping spree, just hired it from Wish Want Wear.com. Hiring really expensive accessories means you can have a fabulous bag for your event without spending three month’s salary - perfect.

Our girls headed down to the launch, and got the crowd moving with their fab sets. All the guests got stuck into the cocktails – named after the five types of eyelashes – and the party started rocking. The lovely people at Eylure set up a lash bar in the corner, and the lashes were applied by a lash technician who was a doppleganger for Kylie Minogue - everybody did a double take! Though I’m sure the real Kylie knows her way around eyelashes, picking up these tips was essential, and as the girls (and a few boys!) had them applied, everyone learnt how to master their application. The cocktails seemed endlessly flowing, but after a good few, I left with the party still roaring. I’m sure some of the glam squad didn’t want to take off those lashes before going to bed – but that disappointment would have been fleeting – once peeled off, you can wear them again, and so as your favourite Hed Kandi track is played another night, your lashes can be full and fluttering once more…

To get your hands on some of our new Lashes Click Here

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